Mahindra & Mahindra Ltd. (M&M), a part of the $12.5-billion Mahindra Group, will roll out its much awaited sports utility vehicle (SUV), XUV500 in India and South Africa markets by the end of 2011, say reports. The XUV500 will be manufactured at M&M?s manufacturing facility at Chakan in Maharashtra.
According Mahindra, consumer research for the Mahindra XUV500 was carried out in various Western markets, South Africa and India, with testing and validation of the product being done across Europe, Australia and South Africa among others.
Conceptualized with the aim of creating an altogether new category between the Scorpio and high end SUVs, the XUV500 is brought out as the next generation SUV targetting Generation X. The XUV500 is contemporary, truly stylized with sophisticated technologies and incorporates the best-in class global manufacturing quality. The XUV500 is thus the first in a series of next-generation SUVs that will set the stage for the emergence of M&M as a force to be reckoned with in the global automotive arena.
Designed entirely in-house at M&M?s world class research and development facility the Mahindra Research Valley at Chennai, the XUV500 is also the country?s first indigenously developed monocoque SUV with the first transverse engine offering from Mahindra. All research & development activities for this global SUV were aligned with global standards of quality, technology, testing norms, regulations & emissions from the very start, says Mahindra.
Pawan Goenka, President, Automotive & Farm Equipment Sectors, M&M Ltd. said ?We are all set to create a new milestone with the launch of the Mahindra XUV500 which truly embodies and encapsulates the essence of the Mahindra Rise philosophy. Having extensively tested and validated our product with global and Indian customers alike, I am happy to add that we will simultaneously launch the XUV500 in South Africa under the same brand name. I am confident that the XUV500 will follow in the footsteps of its illustrious predecessors to evolve into an iconic brand.?
Rajesh Jejurikar, Chief Executive, Automotive Division, M&M Ltd. said, ?The Mahindra brand has evolved over time. Today it enjoys the strongest equity in the SUV category. Therefore, Mahindra will now be the lead brand for the XUV500. Additionally, with the XUV500 we are attempting to create a new category in the SUV segment, that will not only challenge t
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Source: http://www.newsgaze.com/auto/mahindra-roll-maiden-suv-xuv500/
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