With the year of the end much closer at hand, many crazy busy sales people and small business owners are finding squeezed between all of their responsibilities from internal operations such as invoicing, updating the website to external ones such as selling, marketing and delivering their solutions.? Many have little to no time to market and this equals no increase sales.
Credit www.sxc.hu
Yesterday when speaking to a small group of sales professionals and small business owners during the first evening seminar at the Hammond Innovation Center , I was asked this question:
My response was 2.5 hours each week day.? I arise early and by 5am I am returning emails, checking my Internet marketing results (metrics), writing this business, marketing and sales blog and posting on various social media sites.? This is usually done before I begin making telephone calls, having meetings or attending business to business networking events.
With so many non-employed (meaning no employees) small business owners in the market place, it is critical to stand out in the crowd to Be the Red Jacket. This does require an investment of time.
Additionally, as I penned last week, there is a plethora of free PR to market any business.? Again, the issue is more so one of time than expertise in responding to these free PR opportunities.
Winners in business will do what they need to do to get done what they need to get done.? They have learned how to prioritize because they have assessed their awareness thus creating clarity for energize and exceptional execution. Sales Training Coaching Tip: Having a written purpose statement, vision statement, values statement and current mission statement (located within your strategic plan) are essential for prioritizing daily, weekly and monthly business decisions.
If you wish to increase sales, then you must schedule the time to market your business and be consistent in those efforts. Sales Training Coaching Tip: In marketing slow and steady wins the race (think like the tortoise in the Aesop Fable) leave the sprinting for the Olympics (ignore the rabbit).
For in business if the goal is to increase sales, you must be found first no matter how great your solutions (products or services) are. Marketing is all about being found; about attracting attention and building the relationship. What so many small business owners and crazy busy sales people fail to realize is that the primary problem is not the inability to increase sales, but the inability to be found, to attract attention, to stand out in the crowd with that bright Red Jacket.
From my experience, most businesses do not have a sales problem first, they have a marketing problem. And by failing to invest time to market their solutions this results in saying they have no time to increase sales.
Source: http://processspecialist.com/increasesales/marketing/no-time-to-market-increase-sales/
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